the Ripple Effect - Effective Safety Training

‘The Ripple Effect’ – Effective safety training!

creative illusions Productions is often brought in to help a company create safety videos to capture the attention of the employees and make them more aware of the dangers that they could easily avoid by paying attention to their surroundings and the safety guidelines that are in place. Safety videos are vitally important because the employees and visitors to any manufacturing facility must pay attention and understand how important it is to follow all safety guidelines

The ‘Ripple Effect’ is one of the safety videos that creative illusions Productions produced this year for a mineral mine, but it quickly turned into much more than that. It has not only captured the attention of the new employees who watch the video during their safety training but has also garnered a Telly Award for our client – sort of an added bonus. The real reward is that our client now has a series of safety videos that pertain to the particular industry that will hopefully prevent injuries and save lives.

A quarry or mine is dangerous in many ways because there are explosions and many tons of falling stone. The processing area is equally as dangerous. The employees who were interviewed for the series all had equally moving stories to tell but ‘The Ripple Effect’ was especially compelling. The accident to this man’s hand not only affected his job performance and hindered what he was able to do at work and day to day for the rest of his life but also shared how it affected his family’s lives. In the past the mine had used a generic video that had nothing to do with their industry and what the employees and contractors would be doing or seeing on a day to day basis. Because it was so generic employees and contractors didn’t pay much attention to what they were viewing. When contractors come on the property, many of them are unaware of neither the potential dangers that are around them nor the dangers that they could put others in.

Our goal at creative illusions Productions with the new safety videos was to put real faces and real tragedies in front of these men and women to grab their attention and in a way say, “Hey! Be careful out there or it could ruin your life and someone else’s too!”.

Screen shot of a man screaming in pain from a safety training video.
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First, the facts –

  • As of 2011, plumbers working in the United States made an average of $51,830, or about $24.92 per hour, according to the U.S. Bureau of Labor Statistics.
  • With an expected job growth rate of 26 percent between 2010 and 2020, the employment outlook for prospective plumbers is excellent.

If you have any doubts about plumbing being a great career choice, has a great article for you.

An addition to our Career Opportunities in North Carolina series, this project was produced for US Careers Online and sponsored by American Standard Brands/LIXIL Water Technologies Americas along with Davidson County Community College(DCCC) and Wake Tech.

American Standard sent Vinny Arnese down to our studio from NYC. Vinny is a Regional Training Manager, and has a wealth of knowledge about the plumbing industry, particularly when it comes to plumbing as a career. He had some sobering facts about an impending shortage of plumbers.

Davidson County Community College has a plumbing program based out of, wait for it…Richard Childress Racing. Yep. We filmed interviews and b-roll at the Richard Childress Racing Museum in Lexington, NC as the students were learning gas line installation techniques.

More interviews with students and the instructor were shot at Wake Tech’s plumbing facility, which includes a mock-up of a framed house inside for the students to practice on.

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