Photo of an interview with a mother and child at the Ronald McDonald House of Durham & Wake.

Is all that stuff necessary?

Our first thoughts on this subject came when Kim met with the head of BellSouth Corporate HQ’s A/V Services to work on her very first production project for the company. She told him that she had a ‘degree in Production’. He said, “We can fix that.”

Disheartening, and a bit confusing at the time, but it soon became quite apparent what he meant.

At the time, Kim was also working in the film boom which Atlanta was experiencing. Working on ‘Robocop’, ‘Last of the Mohicans’, and even a Spike Lee video, we began to take note of the ‘industry standard’, which is based on…waste and inefficiency. For example, during the shooting of a film in a small town in the Metro Atlanta area, we were talking with an electrician who also worked for us occasionally as a videographer/gaffer/electrician/grip/whatever. While we were talking, he had to leave for a few minutes. Seems that a couple of guys rolling an equipment cart came upon an electrical cord lying on the ground, and our friend was the only one allowed on the set to lift it up so they could roll the cart under it. Probably 15 – 20 people within a few feet of the cord, and he was the only one that could do the job. Union rules.

It’s simply a mindset, but with a purpose. I’ll leave it to you to figure that purpose out. Though we are currently far separated from the Hollywood film industry, we see the same sort of waste in the corporate production world, and we’ve made it our goal to avoid that model.

The online video boom has generated an entire genre of ‘filmmakers’ who are trying to prove that they can make Hollywood quality products without the Hollywood style budgets, and this mostly involves cutting the waste. Probably one of the best and advanced are the guys at Triune Films, the producers of the YouTube channel, ‘Film Riot‘.  We’ve been watching their stuff from the start, and we’ve watched them grow. Though their productions have expanded, they still follow the mantra that you can get the same, or possibly even better look as a Hollywood blockbuster, with relatively small crews and less expensive equipment. Much of this requires that one person be enabled to perform many jobs – something that isn’t allowed in certain settings, mainly those that begin with a ‘U’. But I digress…

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Brady Services

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Project Story

Originally part of a continuing series produced in conjunction with the North Carolina Department of Public Instruction and US Careers Online, this video was sponsored by Brady Services. They liked the result, and asked if we could re-edit a version that they could use to inform high school age kids about the career opportunities with Brady Services.

Production

Shot on location at -
Brady Services in Raleigh, NC
Wake Tech
BEBE Rose Surgical Center

Post-production

Edited with -
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Audition

Ronald McDonald House of
Durham & Wake

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'We Believe' - Project Story

We’ve provided video production services for the Ronald McDonald House of Durham & Wake for several years. The house is easily one of our favorite places to be, and the people who work and volunteer there are some of the most wonderful we’ve ever known. ‘We Believe’ was a small social media piece we did in 2017, but is still in use today.

Production

Shot on location at the Durham house
located near the Duke University Campus.

Post-production

Edited with -
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Audition

Pike Electric and US Careers Online

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Project Story

Pike Electric sponsored the production of this project highlighting the career opportunities for Electrical Lineworkers. This video was produced in conjunction with the North Carolina Department of Public Instruction and US Careers Online.

Production

Shot on location at -
Pike Electric in Raleigh, NC
Nash Community College
Various construction sites in the Raleigh area

Post-production

Edited with -
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Audition