Screen shot of XLOC Girl, the super hero icon for XLOC, running past their logo graphic.

Game Localization – It’s a thing.

Screen shot of XLOC Girl, the super hero icon for XLOC, running past their logo graphic.
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When we were first contacted about creating an informative Trade Show video for Raleigh based XLOC, makers of an excellent tool to aid the computer gaming industry in ‘localization’, we said “Sure!”. Then we had to look it up. Hey, I’ll admit my shortcomings, no matter WHAT Kim says.
 
Of course, we understood that games had to be altered in order to be marketable in other countries, but to the uninitiated, that sounds like it may only involve adding subtitles – not exactly. While translation may play an major part in localization, there’s a lot more to it. Cultural differences may may something commonplace in one region, may be considered taboo or outright banned in others.
 
If you want to see a very informative, entertaining and very funny video explaining ‘game localization’, check this out…
So, armed with this newfound knowledge, Kim says, “Let do a cartoon!” Easy for her to say, she’s the Director.
 
We began – mostly collaborating with the client via the Internet. Just to wrap up some things that we thought would be better handled if the client was here in the studio, they came out for a final editing section – which is always EXTREMELY helpful!
 
Granted, XLOC’s current platform is solely related to translation, but they are working on additional functionality in the realm of cultural localization. Apparently, their tool makes game localization easier for gaming companies – a lot, as they have a very impressive client base.
 
The cool thing is, what creds would a ‘game localization’ company have if their demo videos were all in English – American English at that?!
So, we’re now working on the Japanese version, and more versions to follow.

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First, the facts –

  • As of 2011, plumbers working in the United States made an average of $51,830, or about $24.92 per hour, according to the U.S. Bureau of Labor Statistics.
  • With an expected job growth rate of 26 percent between 2010 and 2020, the employment outlook for prospective plumbers is excellent.

If you have any doubts about plumbing being a great career choice, thePlumber.com has a great article for you.

An addition to our Career Opportunities in North Carolina series, this project was produced for US Careers Online and sponsored by American Standard Brands/LIXIL Water Technologies Americas along with Davidson County Community College(DCCC) and Wake Tech.

American Standard sent Vinny Arnese down to our studio from NYC. Vinny is a Regional Training Manager, and has a wealth of knowledge about the plumbing industry, particularly when it comes to plumbing as a career. He had some sobering facts about an impending shortage of plumbers.

Davidson County Community College has a plumbing program based out of, wait for it…Richard Childress Racing. Yep. We filmed interviews and b-roll at the Richard Childress Racing Museum in Lexington, NC as the students were learning gas line installation techniques.

More interviews with students and the instructor were shot at Wake Tech’s plumbing facility, which includes a mock-up of a framed house inside for the students to practice on.

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Brady Services

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Project Story

Originally part of a continuing series produced in conjunction with the North Carolina Department of Public Instruction and US Careers Online, this video was sponsored by Brady Services. They liked the result, and asked if we could re-edit a version that they could use to inform high school age kids about the career opportunities with Brady Services.

Production

Shot on location at -
Brady Services in Raleigh, NC
Wake Tech
BEBE Rose Surgical Center

Post-production

Edited with -
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Audition

Ronald McDonald House of
Durham & Wake

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'We Believe' - Project Story

We’ve provided video production services for the Ronald McDonald House of Durham & Wake for several years. The house is easily one of our favorite places to be, and the people who work and volunteer there are some of the most wonderful we’ve ever known. ‘We Believe’ was a small social media piece we did in 2017, but is still in use today.

Production

Shot on location at the Durham house
located near the Duke University Campus.

Post-production

Edited with -
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Audition

Pike Electric and US Careers Online

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Project Story

Pike Electric sponsored the production of this project highlighting the career opportunities for Electrical Lineworkers. This video was produced in conjunction with the North Carolina Department of Public Instruction and US Careers Online.

Production

Shot on location at -
Pike Electric in Raleigh, NC
Nash Community College
Various construction sites in the Raleigh area

Post-production

Edited with -
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Audition